MG Next Generation Aplikasyon Konpayon pou Otomobil pa Star and Saic Oimt

Dizayn MG Next Generation Aplikasyon Konpayon pou Otomobil pa Star and Saic Oimt se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Lò nan Kategori Konpetisyon Entèfas.

LòEntèfas· 2024

MG Next Generation Aplikasyon Konpayon pou Otomobil

pa Star and Saic Oimt

Kliyan: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Gayan A' Design Award Lò nan Kategori Entèfas

53,370

Gayan Pri Verifye

Verifye Estati Pri pou #159578

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan MG Next Generation Aplikasyon Konpayon pou Otomobil

MG Next Generation se yon aplikasyon konpayon pou pwopriyetè machin, ki fèt pou telefòn mobil ak mont entelijan. Aplikasyon an rasanble plizyè aplikasyon rejyonal ansanm nan yon sèl pwodwi mondyal. Fonksyonalite yo ka ajiste selon kote w ye ak selon modèl machin nan, konsa chak pwopriyetè resevwa yon seri zouti pèsonalize. Yon modèl machin an twa dimansyon parèt anndan yon garaj vityèl, epi widjèt an fòm egzagòn yo swiv idantite mak la. Yon mòd envite pèmèt moun ki pa gen machin eksplore fonksyonalite prensipal yo anvan yo pran yon desizyon.

Rekonesans lan

Konsènan A' Design Award Lò

MG Next Generation Aplikasyon Konpayon pou Otomobil se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann MG Next Generation Aplikasyon Konpayon pou Otomobil pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. MG Next Generation Aplikasyon Konpayon pou Otomobil kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Etikèt: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Teknoloji Pwodiksyon: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Defi Dizayn: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Rechèch: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Enspirasyon: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Dire Pwojè: up to 6 month, China
Fliks Operasyon: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Manm Ekip: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Kredi Imaj: Star