Xuannao Master Cha Idantite Mak pa Chushan Design

Dizayn Xuannao Master Cha Idantite Mak pa Chushan Design se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2024

Xuannao Master Cha Idantite Mak

pa Chushan Design

Kliyan: Shenzhen Chushan Design Culture Group Co., Ltd.

Gayan A' Design Award Ajan nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #160263

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Xuannao Master Cha Idantite Mak

Xuannao Master Cha se yon idantite mak ki te kreye pou yon mak te petiyan chinwa. Logo a montre yon panda k ap pratike Qi Gong chinwa anba karaktè Qi a, ki ekri an kaligrafi zoranj klere. Figi panda a, ki rele Da Qi Xia, gen yon ekspresyon diyite e li sijere ewoyis ak yon lespri vivan. Kalite sa yo lye ak ti bil ki nan te a. Kaligrafi a ak panda a anrasinen mak la nan kilti oryantal e yo fè bwason an vin familye pou konsomatè lokal yo. Logo a pa gen okenn gwosè fiks, kidonk poz li yo ak echèl li ka adapte pou chak aplikasyon.

Rekonesans lan

Konsènan A' Design Award Ajan

Xuannao Master Cha Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Xuannao Master Cha Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Xuannao Master Cha Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimansyon & Anbalaj: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Etikèt: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Teknoloji Pwodiksyon: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Defi Dizayn: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Rechèch: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Enspirasyon: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Dire Pwojè: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Fliks Operasyon: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Manm Ekip: Yin Peng
Li Linlin
Liu Xingyu
Kredi Imaj: Chushan Design