Luliang Highland Vegetables Idantite Mak pa Tian Rui Ling Dong

Dizayn Luliang Highland Vegetables Idantite Mak pa Tian Rui Ling Dong se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2024

Luliang Highland Vegetables Idantite Mak

pa Tian Rui Ling Dong

Kliyan: Shandong Tianrui Smart Marketing Planning Co., Ltd

Gayan A' Design Award Fè nan Kategori Grafik

11,770

Gayan Pri Verifye

Verifye Estati Pri pou #161048

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Luliang Highland Vegetables Idantite Mak

Luliang Highland Vegetables se yon idantite mak rejyonal ki te kreye pou yon zòn kiltivasyon legim nan tè wo nan Lachin. Logo a bati alantou yon imaj meday lò, yon senbòl familye ki reprezante kalite ak ekselans. Nan sant vizyèl la, gen yon zwazo ki kenbe yon legim nan bèk li, enspire pa yon pwovèb lokal ki di se sèlman zwazo a ki konnen si legim yo bon. Limyè, zwazo ak legim fòme eleman grafik prensipal yo. Idantite a mete aksan sou gwo sipèfisi kiltivasyon an, metòd kilti ekolojik yo, ak anviwònman natirèl san tach rejyon an.

Rekonesans lan

Konsènan A' Design Award Fè

Luliang Highland Vegetables Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Luliang Highland Vegetables Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Luliang Highland Vegetables Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimansyon & Anbalaj: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Etikèt: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Teknoloji Pwodiksyon: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Defi Dizayn: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Rechèch: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Enspirasyon: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Dire Pwojè: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Fliks Operasyon: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Manm Ekip: Xun Gao，Yang Li
Kredi Imaj: Xun Gao，Yang Li