Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak pa Xiaoming Meng and Xueke Fang

Dizayn Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak pa Xiaoming Meng and Xueke Fang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2025

Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak

pa Xiaoming Meng and Xueke Fang

Kliyan: China Social Entrepreneur Foundation

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #164726

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak

Tèks Liv: Meet in Arcadia se yon konsepsyon idantite mak ki te kreye pou yon pwojè revitalizasyon riral nan Vilaj Longtang, Pwovens Guizhou, Chin. Logo a enspire pa karaktè Chinwa pou bote a. Chan diri an teras yo trase yon fason miniamalis ak abstrè. Anwo chan yo, kay abstrè nan vilaj Miao yo konekte ak trè karaktè a, epi yon trè vin tounen yon twati. Idantite a sipòte touris riral kòm endistri prensipal lokal la. Konsepsyon an gen objektif pou prezante kilti lokal la epi ede vilajwa yo patisipe nan konstriksyon mak la.

Rekonesans lan

Konsènan A' Design Award Bwonz

Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Meet in Arcadia Fonksyon Prensipal: Konsepsyon Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimansyon & Anbalaj: Height 594mm x Width 420mm
Etikèt: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Teknoloji Pwodiksyon: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Defi Dizayn: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Rechèch: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Enspirasyon: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Dire Pwojè: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Fliks Operasyon: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patant: Logo (2022) China Social Entrepreneur Foundation
Manm Ekip: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Kredi Imaj: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]