Pepsi Smart Can Bwat Bwason Entèaktif pa PepsiCo Design and Innovation

Dizayn Pepsi Smart Can Bwat Bwason Entèaktif pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Lò nan Kategori Konpetisyon Piblisite.

LòPiblisite· 2025

Pepsi Smart Can Bwat Bwason Entèaktif

pa PepsiCo Design and Innovation

Gayan A' Design Award Lò nan Kategori Piblisite

50,062

Gayan Pri Verifye

Verifye Estati Pri pou #169608

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pepsi Smart Can Bwat Bwason Entèaktif

Pepsi Smart Can se yon bwat bwason entèaktif ki fonksyone tou kòm yon platfòm dijital. Bwat la konekte moun ak kontni atravè yon pòtay dijital, li ofri yon eksperyans ki toujou aktif olye yon pwomosyon kout. Pepsi Smart Can te kreye pou make lansman redesign mak Pepsi a nan nivo mondyal. Platfòm nan pataje kontni ki baze sou enterè pèsonèl tankou mizik, espò, manje ak lamòd. Kreyatè lokal yo ka ede fòme kontni ki gen rapò ak Pepsi pou pwòp kominote pa yo. Objektif la se sipòte yon fason rakonte istwa entèaktif ki dire pi lontan pase yon sèl kanpay.

Rekonesans lan

Konsènan A' Design Award Lò

Pepsi Smart Can Bwat Bwason Entèaktif se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi Smart Can Bwat Bwason Entèaktif pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Smart Can Bwat Bwason Entèaktif kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
Enspirasyon: We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.

Li Kominike Laprès la

Esponsorizasyon