ABA Typographic Posters Kanpay Piblisite pa Paul Robb

Dizayn ABA Typographic Posters Kanpay Piblisite pa Paul Robb se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2026

ABA Typographic Posters Kanpay Piblisite

pa Paul Robb

Kliyan: S6 Foundry

Gayan A' Design Award Ajan nan Kategori Grafik

51,317

Gayan Pri Verifye

Verifye Estati Pri pou #179734

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan ABA Typographic Posters Kanpay Piblisite

ABA Typographic Posters se yon kanpay piblisite ki te kreye pou yon inivèsite atizay. Yo enprime gwo afich tipografik nan gwo fòma epi yo enstale yo nan espas piblik nan vil la, kote konpozisyon odasye ak sistèm koulè yo atire atansyon moun. Chak afich fonksyone kòm yon makè pou kontni reyalite ogmante, ke moun k ap gade yo ka jwenn lè yo eskane imaj enprime a ak yon smartphone. Kouch reyalite ogmante a ajoute materyèl anime ak entèaktif ki pwolonje mesaj enprime a. Kanpay la prezante edikasyon atistik bay etidyan potansyèl yo nan yon fason dirèk e patisipatif.

Rekonesans lan

Konsènan A' Design Award Ajan

ABA Typographic Posters Kanpay Piblisite se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann ABA Typographic Posters Kanpay Piblisite pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. ABA Typographic Posters Kanpay Piblisite se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimansyon & Anbalaj: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Etikèt: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Teknoloji Pwodiksyon: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Defi Dizayn: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Rechèch: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Enspirasyon: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Dire Pwojè: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Fliks Operasyon: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Manm Ekip: Paul Robb, Moria Bartoloni, Tommaso Paganini
Kredi Imaj: Paul Henry Robb