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Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz pa Jone Aleksiunaite

Dizayn Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz pa Jone Aleksiunaite se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2013 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.


BwonzGrafik· 2013

Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz

pa Jone Aleksiunaite

Kliyan: Vilnius Academy of Arts

Gayan A' Design Award Bwonz nan Kategori Grafik

19,346

Koulè

Konsepsyon an

Konsènan Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz

Idantite Kreye pa Konsomatè se yon sistèm idantite antrepriz dinamik ki devlope pou yon mize atizay modèn. Sistèm nan konbine yon pati konstan ak yon pati dinamik. Eleman vizyèl debaz ak yon ansanm enprime fòme pati konstan an. Pati dinamik la konstwi ak done vizitè yo kreye. Chak vizitè pwodwi yon senbòl pèsonèl ak yon imaj mouvman. Eleman sa yo answit itilize pou souvni, grafik k ap deplase ak yon logotip dinamik ki parèt sou sit entènèt la ak sou ekran dijital yo. Materyèl vizyèl la fèt ak grafik vektè ak videyo anrejistre.

Rekonesans lan

Konsènan A' Design Award Bwonz

Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimansyon & Anbalaj
The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Etikèt
Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Teknoloji Pwodiksyon
The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Defi Dizayn
To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Rechèch
Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Enspirasyon
Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Dire Pwojè
February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Fliks Operasyon
The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Manm Ekip
Student Jone Aleksiunaite
Lecturer Marius Bartkus

Esponsorizasyon

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