Optics and Chromatics Afich Egzibisyon pa Timea Andoka

Dizayn Optics and Chromatics Afich Egzibisyon pa Timea Andoka se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2018 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2018

Optics and Chromatics Afich Egzibisyon

pa Timea Andoka

Kliyan: Timea Andorka

Gayan A' Design Award Ajan nan Kategori Grafik

66,192

Gayan Pri Verifye

Verifye Estati Pri pou #58492

Dekouvri Kounye a Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Optics and Chromatics Afich Egzibisyon

Tit optik yo ak kromatik refere a deba a ant Goethe ak Newton sou nati a nan koulè. Deba sa a reprezante pa eklatman an nan de konpozisyon yo lèt-fòm: se yon sèl kalkile, jewometrik, ak kontou byen file, lòt la konte sou jwe enpresyonist la nan lonbraj kolore. Nan 2014 sa a konsepsyon te sèvi kòm kouvèti a pou Pantone Plus Seri Artist Kouvri.

Rekonesans lan

Konsènan A' Design Award Ajan

Optics and Chromatics Afich Egzibisyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Optics and Chromatics Afich Egzibisyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Optics and Chromatics Afich Egzibisyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimansyon & Anbalaj: original poster size: 70×100 cm
Etikèt: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Teknoloji Pwodiksyon: paper, coloured plastic sheet, light, shadow
Defi Dizayn: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Rechèch: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Enspirasyon: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Dire Pwojè: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Fliks Operasyon: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Manm Ekip: Art director, graphic design, type design and paper craft: Tímea Andorka