InterBrasil Logotype Redesign Repanse Idantite Mak pa Mateus Matos Montenegro

Dizayn InterBrasil Logotype Redesign Repanse Idantite Mak pa Mateus Matos Montenegro se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2020

InterBrasil Logotype Redesign Repanse Idantite Mak

pa Mateus Matos Montenegro

Kliyan: InterBrasil

Gayan A' Design Award Ajan nan Kategori Grafik

60,987

Gayan Pri Verifye

Verifye Estati Pri pou #86886

Wè Pòtfolyo Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan InterBrasil Logotype Redesign Repanse Idantite Mak

Enspirasyon pou repensyon mak yo ak modifikasyon yo te chanjman nan modènizasyon ak entegrasyon nan kilti konpayi an. Konsepsyon nan kè a pa kapab ekstèn mak la, enspire yon patenarya tou de intern ak anplwaye yo, men tou ak kliyan yo. Yon sendika entegre ant benefis, angajman ak kalite sèvis. Soti nan fòm nan koulè yo, nouvo konsepsyon an entegre kè a nan B la ak kwa a sante nan T. la Mo sa yo ansanm nan mitan an fè logo la gade tankou yon mo yon sèl, yon senbòl, inifye R a ak B nan kè a.

Rekonesans lan

Konsènan A' Design Award Ajan

InterBrasil Logotype Redesign Repanse Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann InterBrasil Logotype Redesign Repanse Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. InterBrasil Logotype Redesign Repanse Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimansyon & Anbalaj: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Etikèt: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknoloji Pwodiksyon: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Defi Dizayn: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Rechèch: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Enspirasyon: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Dire Pwojè: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Fliks Operasyon: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Manm Ekip: Mateus Matos Montenegro