Light - Discovering Umbria Tipografik Liv pa Paul Robb

Dizayn Light - Discovering Umbria Tipografik Liv pa Paul Robb se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Enprime.

BwonzEnprime· 2020

Light - Discovering Umbria Tipografik Liv

pa Paul Robb

Kliyan: Salt & Pepper

Gayan A' Design Award Bwonz nan Kategori Enprime

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Gayan Pri Verifye

Verifye Estati Pri pou #88176

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Light - Discovering Umbria Tipografik Liv

Apre tranbleman tè a devaste nan 2016, rejyon an enbrya nan peyi Itali mande pou yon ankò nan kominikasyon li yo. Katalòg sa a se vwayaj sa a ki montre richès kiltirèl nan zòn enkoni nan teritwa a. Chak nan paj endèks yo seksyon te fèt konsantre sou kominike ki rakonte istwa. Malgre ke sitou yon vwayaj fotografi nan limyè ak invizibl kilti, te yon pati nan textuelle nan katalòg la te trete balans istwa a vizyèl.

Rekonesans lan

Konsènan A' Design Award Bwonz

Light - Discovering Umbria Tipografik Liv se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Light - Discovering Umbria Tipografik Liv pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Light - Discovering Umbria Tipografik Liv satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimansyon & Anbalaj: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Etikèt: Type/Font Design, Identity design, Catalog, Photography, Typography
Teknoloji Pwodiksyon: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Defi Dizayn: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Rechèch: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Enspirasyon: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Dire Pwojè: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Fliks Operasyon: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Manm Ekip: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Kredi Imaj: Photography copyright, Paul Robb & Marco Giugliarelli