Borboleta Sistèm Mak pa Juan Eugenio Mallo Camera

Dizayn Borboleta Sistèm Mak pa Juan Eugenio Mallo Camera se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2020

Borboleta Sistèm Mak

pa Juan Eugenio Mallo Camera

Kliyan: Balko Argentina S.a

Gayan A' Design Award Ajan nan Kategori Grafik

47,958

Gayan Pri Verifye

Verifye Estati Pri pou #91454

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Borboleta Sistèm Mak

Borboleta se yon sistèm mak ki kreye pou de rezo estasyon gaz ki fè pati menm gwoup pwopriyetè a nan Brezil. Dislub opere nan nòdès la epi Equador opere nan nò a, epi tou de rezo yo kenbe pwòp non pa yo. Yon senbòl pataje ki gen fòm yon papiyon konekte de mak yo. Papiyon an refere a transfòmasyon ak renouvèlman, epi kontou li tou raple silwèt teritwa Brezilyen an. Yo itilize twa koulè, youn pou chak konpayi epi yon twazyèm koulè pou inyon yo. Logo a bati sou yon griyaj ki baze sou modil.

Rekonesans lan

Konsènan A' Design Award Ajan

Borboleta Sistèm Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Borboleta Sistèm Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Borboleta Sistèm Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimansyon & Anbalaj: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Etikèt: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Teknoloji Pwodiksyon: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Defi Dizayn: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Rechèch: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Enspirasyon: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Dire Pwojè: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Fliks Operasyon: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Manm Ekip: Juan Eugenio Mallo Camera
Diego Adrián Beas