Occasional Motto Idantite Vizyèl pa Zhenqi Ji

Dizayn Occasional Motto Idantite Vizyèl pa Zhenqi Ji se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2020

Occasional Motto Idantite Vizyèl

pa Zhenqi Ji

Kliyan: Occasional Motto

Gayan A' Design Award Fè nan Kategori Grafik

12,235

Gayan Pri Verifye

Verifye Estati Pri pou #98719

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Occasional Motto Idantite Vizyèl

Idendity vizyèl la nan "Lwazi okazyonèl" te bati ki baze sou siyifikasyon an literal nan non an konpayi, ak ekstrè sans nan di eksperyans diferan bay moun. Idantite a gen plizyè koulè kle, yon logo tipografik, ak ilistrasyon miltip ki jwe ak yon imaj modèn, ak cho ki fè chak pwodwi inik, men limenm ki gen kontèks diferan.

Rekonesans lan

Konsènan A' Design Award Fè

Occasional Motto Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Occasional Motto Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Occasional Motto Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Dimansyon & Anbalaj: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Etikèt: branding, design, logotype, modern, stylish
Defi Dizayn: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Rechèch: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Enspirasyon: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Dire Pwojè: The project started in August 2019 in Irvine, CA
Fliks Operasyon: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.