Frangi Premium Kemasan Perawatan Kulit oleh Tiger Pan

Karya Frangi Premium Kemasan Perawatan Kulit oleh Tiger Pan adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Frangi Premium Kemasan Perawatan Kulit

oleh Tiger Pan

Klien: Frangi

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Warna

Desain

Tentang Frangi Premium Kemasan Perawatan Kulit

Frangi Premium adalah seri kemasan untuk produk perawatan kulit, meliputi toner, losion, krim, krim mata, pembersih, dan masker. Bunga iris digunakan sebagai motif utama dan hadir pada setiap kemasan. Logo dibentuk secara solid pada tutup akrilik buram (frosted). Garis-garis vertikal meniru tangkai tanaman dan memberikan identitas bersama bagi seri ini. Emboss halus berbentuk iris ditempatkan di antara garis-garis tersebut. Akrilik buram, kaca matte, dan PE digunakan untuk produk yang berbeda-beda. Spatula krim serta tutup pemijat untuk krim mata juga dibentuk mengikuti bentuk bunga iris.

Pengakuan

Tentang A' Design Award Perak

Frangi Premium Kemasan Perawatan Kulit adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Frangi Premium Kemasan Perawatan Kulit diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Frangi Premium Kemasan Perawatan Kulit adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimensi & Kemasan: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tag: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Teknologi Produksi: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Tantangan Desain: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Riset: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspirasi: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Durasi Proyek: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Alur Operasi: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Anggota Tim: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie