Karya ZhuZi Art Buku oleh Xi Alice Zong adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Media Cetak dan Terbitan.

EmasCetak· 2020

ZhuZi Art Buku

oleh Xi Alice Zong

Klien: ZHUZI Art Center

Pemenang A' Design Award Emas dalam Kategori Cetak

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Warna

Desain

Tentang ZhuZi Art Buku

Serangkaian edisi buku untuk koleksi karya kaligrafi dan lukisan tradisional Tiongkok diterbitkan oleh Museum Seni Nanjing Zhuzi. Dengan sejarah panjang dan teknik elegannya, lukisan dan kaligrafi tradisional Tiongkok dihargai karena daya tariknya yang sangat artistik dan praktis. Saat mendesain koleksi, bentuk abstrak, warna, dan garis digunakan untuk menciptakan sensualitas yang konsisten dan menyoroti ruang kosong di sketsa. Kesempatan bertepatan dengan seniman dalam lukisan tradisional dan gaya kaligrafi.

Pengakuan

Tentang A' Design Award Emas

ZhuZi Art Buku adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. ZhuZi Art Buku diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. ZhuZi Art Buku menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimensi & Kemasan: Width 10 inch x Height 13 inch, soft cover editions
Tag: Book Design, Typography, Graphic Design, Layout Design, Illustration
Teknologi Produksi: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Tantangan Desain: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Riset: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspirasi: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Durasi Proyek: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Alur Operasi: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Paten: Copyrights belong to Xi Alice Zong, 2020.
Anggota Tim: Xi Alice Zong
Kredit Gambar: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang