Karya Have Fun Duck Gift Box Makanan Ringan oleh Pufine Advertising Ltd.Co. adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.
PerakKemasan· 2020
Have Fun Duck Gift Box Makanan Ringan
oleh Pufine Advertising Ltd.Co.
Klien: Zhou Hei Ya International Holdings Company Limited
Pemenang A' Design Award Perak dalam Kategori Kemasan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #103180Desain
Tentang Have Fun Duck Gift Box Makanan Ringan
Kotak kado "Have Fun Duck" adalah kotak kado khusus untuk kaum muda. Terinspirasi oleh mainan, game, dan film bergaya piksel, desainnya menggambarkan "kota makanan" bagi kaum muda dengan ilustrasi yang menarik dan detail. Citra IP akan diintegrasikan ke dalam jalan-jalan kota dan kaum muda menyukai olahraga, musik, hip-hop, dan aktivitas hiburan lainnya. Rasakan permainan olahraga yang menyenangkan sambil menikmati makanan, ekspresikan gaya hidup muda, menyenangkan dan bahagia.
Pengakuan
Tentang A' Design Award Perak
Have Fun Duck Gift Box Makanan Ringan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Have Fun Duck Gift Box Makanan Ringan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Have Fun Duck Gift Box Makanan Ringan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Dimensi & Kemasan
- Length220mm, width210mm, height220mm
- Tag
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Teknologi Produksi
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Tantangan Desain
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Riset
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Inspirasi
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Durasi Proyek
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Alur Operasi
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Anggota Tim
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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