Beauty United Space Desain Interior Salon oleh John Sun and Renee Zhu

Karya Beauty United Space Desain Interior Salon oleh John Sun and Renee Zhu adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

EmasInterior· 2020

Beauty United Space Desain Interior Salon

oleh John Sun and Renee Zhu

Klien: DDDD Creative Company

Pemenang A' Design Award Emas dalam Kategori Interior

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Verifikasi Status Penghargaan untuk #104564

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Desain

Tentang Beauty United Space Desain Interior Salon

Beauty United Space adalah salon rambut dan kecantikan yang berlokasi di Wuhan, Tiongkok. Interiornya mencakup area sekitar 220 meter persegi dan menyatukan layanan potong rambut, penataan rambut, serta tata rias dalam satu tempat. Warna-warna utama dari identitas merek membagi area-area yang ada dan menciptakan kontras warna yang kuat. Elemen-elemen abstrak dari sebuah bus digunakan sebagai tema di seluruh ruang. Material yang digunakan meliputi panel terrazzo prafabrikasi, ubin semen, baja tahan karat bercermin dan berhias sikat, serta kursi plastik cetak. Area interaktif dan display produk membantu pengunjung memahami merek tersebut.

Pengakuan

Tentang A' Design Award Emas

Beauty United Space Desain Interior Salon adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Beauty United Space Desain Interior Salon diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Beauty United Space Desain Interior Salon menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensi & Kemasan: About 220 square meters.
Tag: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Teknologi Produksi: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Tantangan Desain: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Riset: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspirasi: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Durasi Proyek: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Alur Operasi: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Anggota Tim: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Kredit Gambar: Photographer: Sensor Images