Tongrentang Zhima Health Desain Interior Ritel oleh Yong Wong

Karya Tongrentang Zhima Health Desain Interior Ritel oleh Yong Wong adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

EmasInterior· 2021

Tongrentang Zhima Health Desain Interior Ritel

oleh Yong Wong

Klien: Beijing Tongrentang Health

Pemenang A' Design Award Emas dalam Kategori Interior

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Warna

Desain

Tentang Tongrentang Zhima Health Desain Interior Ritel

Tongrentang Zhima Health adalah gerai pengalaman (experience store) yang berlokasi di Beijing. Gerai ini menempati area seluas 5000 meter persegi yang terbagi dalam tiga lantai. Suplemen makanan, makanan bergizi, serta produk perawatan kesehatan yang dilengkapi teknologi kesehatan ditawarkan dalam satu tempat. Bidang-bidang luas dengan material yang kontras, seperti kayu solid dan kuningan, diterapkan pada interiornya. Mulai dari lantai dasar ke atas, dihadirkan empat tema, yaitu konsultasi, pangan, pemulihan, dan penyembuhan. Gerai ini juga berfungsi sebagai ruang sosial yang nyaman bagi para pelanggan.

Pengakuan

Tentang A' Design Award Emas

Tongrentang Zhima Health Desain Interior Ritel adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Tongrentang Zhima Health Desain Interior Ritel diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Tongrentang Zhima Health Desain Interior Ritel menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensi & Kemasan: 5000 square meters, 3 floors
Tag: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknologi Produksi: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Tantangan Desain: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Riset: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspirasi: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Durasi Proyek: This project started in May 2019 and finished in December 2019 in Beijing.
Alur Operasi: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Anggota Tim: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Kredit Gambar: Beijing Wuxiang Space Architecture Design