Karya Chinese Mooncake Kemasan Kotak Hadiah oleh Litete Brand Design adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2021

Chinese Mooncake Kemasan Kotak Hadiah

oleh Litete Brand Design

Klien: Litete Brand Design

Pemenang A' Design Award Emas dalam Kategori Kemasan

36,021

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #111173

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Chinese Mooncake Kemasan Kotak Hadiah

Chinese Mooncake adalah kotak hadiah yang dirancang untuk kue bulan yang disajikan pada Festival Pertengahan Musim Gugur. Kotak bagian luar mengikuti bentuk kotak makanan tradisional Tiongkok. Ilustrasi bergaya sulaman menampilkan pemandangan dari atas sebuah perjamuan Dinasti Tang, mencakup arsitektur kayu dan para penari. Setiap bagian ilustrasi dipisahkan melalui teknik die-cutting lalu disatukan kembali, sehingga kemasan memperoleh kedalaman dan lapisan. Kotak bagian dalam menghadirkan gerakan tarian dari "Rok Pelangi dan Mantel Bulu", dipadukan dengan warna-warna klasik Tiongkok seperti ungu kerajaan dan hijau bambu.

Pengakuan

Tentang A' Design Award Emas

Chinese Mooncake Kemasan Kotak Hadiah adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Chinese Mooncake Kemasan Kotak Hadiah diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Chinese Mooncake Kemasan Kotak Hadiah menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensi & Kemasan: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Tag: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Teknologi Produksi: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Tantangan Desain: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Riset: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspirasi: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Durasi Proyek: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Alur Operasi: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Paten: Copyrights belong to Langcer Lee, 2020.
Anggota Tim: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Kredit Gambar: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.