Liu Fangling Kemasan Lobak Acar oleh Pufine Advertising Ltd. Co.

Karya Liu Fangling Kemasan Lobak Acar oleh Pufine Advertising Ltd. Co. adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2021

Liu Fangling Kemasan Lobak Acar

oleh Pufine Advertising Ltd. Co.

Klien: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Desain

Tentang Liu Fangling Kemasan Lobak Acar

Liu Fangling adalah desain kemasan kotak hadiah untuk lobak acar. Kotak bagian luar dihiasi ilustrasi pemandangan seorang ibu dan putrinya yang menanam lobak di pegunungan, sebuah kisah yang menghubungkan produk dengan orang-orang yang membuatnya. Kotak bagian dalam berbentuk seperti lobak, mengingatkan pada momen ketika lobak dicabut dari tanah. Kemasan luarnya terbuat dari kertas sehingga dapat didaur ulang dan terurai secara alami. Setiap porsi disegel dalam wadah aluminium foil ringan yang higienis dan mudah dibawa. Setelah digunakan, kotak berbentuk lobak tersebut dapat dimanfaatkan untuk menyimpan barang-barang kecil.

Pengakuan

Tentang A' Design Award Besi

Liu Fangling Kemasan Lobak Acar adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Liu Fangling Kemasan Lobak Acar diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Liu Fangling Kemasan Lobak Acar dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensi & Kemasan: 100 mlx6 pot; Outer box size: 350X140X65mm
Tag: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Teknologi Produksi: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Tantangan Desain: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Riset: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspirasi: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Durasi Proyek: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Alur Operasi: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Anggota Tim: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai