Ecological Journey Kotak Hadiah oleh Pufine Advertising Ltd. Co.

Karya Ecological Journey Kotak Hadiah oleh Pufine Advertising Ltd. Co. adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Ecological Journey Kotak Hadiah

oleh Pufine Advertising Ltd. Co.

Klien: Wuhan Little Bee Food Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Kemasan

28,020

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Desain

Tentang Ecological Journey Kotak Hadiah

Ecological Journey adalah kotak hadiah untuk madu dan teh produksi lokal. Desainnya menampilkan pemandangan alam yang dilukis dengan kuas kayu kasar, meliputi satwa lokal dan tempat-tempat wisata setempat. Setiap sisi kotak memuat satu gambar utuh, sehingga kotak dapat dinikmati secara terpisah maupun disusun bersama menjadi gambar yang lebih besar. Bagian penutupnya terbuat dari kertas rumput dan kayu dengan tekstur yang sedikit kasar, badan kotak menggunakan kertas karpet keemasan, dan kotak diikat dengan tali kertas. Disertakan pula sebuah kartu, dengan gambar di bagian depan dan raster garis di bagian belakang untuk menggambar secara bebas.

Pengakuan

Tentang A' Design Award Perak

Ecological Journey Kotak Hadiah adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ecological Journey Kotak Hadiah diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ecological Journey Kotak Hadiah adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensi & Kemasan: Length:240mm, width:80mm, height:140mm
Tag: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Teknologi Produksi: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Tantangan Desain: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Riset: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspirasi: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Durasi Proyek: The project began in September 2019 and will be completed in December 2019
Alur Operasi: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Anggota Tim: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli