Zhanggong Times Kemasan Minuman Keras oleh Wen Liu

Karya Zhanggong Times Kemasan Minuman Keras oleh Wen Liu adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2021

Zhanggong Times Kemasan Minuman Keras

oleh Wen Liu

Klien: Jiangxi Zhanggong Liquor Co., Ltd

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Desain

Tentang Zhanggong Times Kemasan Minuman Keras

Zhanggong Times adalah desain kemasan untuk Baijiu yang diproduksi di provinsi Jiangxi, Tiongkok. Botolnya dibuat dari keramik dengan pembakaran dekoratif. Bagian depan kotak menggunakan kertas bertekstur emboss, dan logo utama ditempatkan pada pelat logam. Desain ini mengambil inspirasi dari Ganzhou, yang dikenal sebagai tempat lahirnya budaya merah. Warna merah digunakan sebagai warna simbolis dan dikombinasikan dengan grafis pendukung. Ilustrasi yang tenang menampilkan elemen geografis dan historis kawasan tersebut, termasuk Sungai Gan. Kemasan ini berukuran 160 x 120 x 330 milimeter.

Pengakuan

Tentang A' Design Award Besi

Zhanggong Times Kemasan Minuman Keras adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Zhanggong Times Kemasan Minuman Keras diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Zhanggong Times Kemasan Minuman Keras dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimensi & Kemasan: 160mm*120mm*330mm
Tag: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Teknologi Produksi: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Tantangan Desain: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Riset: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspirasi: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Durasi Proyek: The project started in May 2020 and finished in August 2020 in Shenzhen.
Alur Operasi: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Anggota Tim: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.