Organic Rice Tas oleh Kazuo Fukushima and Haruka Takeuchi

Karya Organic Rice Tas oleh Kazuo Fukushima and Haruka Takeuchi adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Organic Rice Tas

oleh Kazuo Fukushima and Haruka Takeuchi

Klien: China State Farms Agribusiness Corp

Pemenang A' Design Award Perak dalam Kategori Kemasan

32,349

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #114666

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Organic Rice Tas

Proyek inilah yang mengemas perasaan para pembuat nasi lezat di Wuchang. Ide desainnya adalah karpet emas alami. Dibuatlah desain yang dikaitkan dengan pemandangan dimana sawah yang luas terlihat berwarna keemasan. Paketnya berupa karpet beras emas. Jadi bentuk paket vakumnya adalah balok seperti kubus. Selain itu, ilustrasi bebek adalah untuk membuktikan pertanian organik. Desain yang sekadar mengemas nilai pertanian organik di Wuchang.

Pengakuan

Tentang A' Design Award Perak

Organic Rice Tas adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Organic Rice Tas diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Organic Rice Tas adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensi & Kemasan: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tag: Organic, Rice, Package, China, Duck
Teknologi Produksi: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Tantangan Desain: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Riset: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspirasi: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Durasi Proyek: The project started in September 2019 and finished in September 2020 in Shanghai.
Alur Operasi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Anggota Tim: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Kredit Gambar: Image: Photographer zhu Jie