Gogoon Kemasan Minuman Beralkohol oleh Wen Liu, Bo Zheng and Weijie Kang

Karya Gogoon Kemasan Minuman Beralkohol oleh Wen Liu, Bo Zheng and Weijie Kang adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2021

Gogoon Kemasan Minuman Beralkohol

oleh Wen Liu, Bo Zheng and Weijie Kang

Klien: Luzhou Laojiao Co., Ltd.china

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Tentang Gogoon Kemasan Minuman Beralkohol

Gogoon adalah desain botol dan kemasan untuk baijiu, minuman keras hasil distilasi khas Tiongkok. Botolnya memiliki bentuk silinder sederhana yang mengekspresikan kemurnian. Bagian bahunya menampilkan pola tempaan palu yang merujuk pada kecermatan kriya. Badan botol diselesaikan dengan tekstur serat halus menyerupai cahaya siang yang memantulkan cahaya di seluruh permukaannya. Tutupnya memadukan logam, serat kulit, dan kayu, sehingga memberikan tekstur yang kaya pada bentuk yang bersahaja. Botol ini berukuran lebar 75 mm, kedalaman 75 mm, dan tinggi 260 mm. Desain ini menghadirkan baijiu dalam gaya light luxury bagi kelompok konsumen baru.

Pengakuan

Tentang A' Design Award Emas

Gogoon Kemasan Minuman Beralkohol adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Gogoon Kemasan Minuman Beralkohol diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Gogoon Kemasan Minuman Beralkohol menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensi & Kemasan: Width 75mm* Depth 75mm* Height 260mm
Tag: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Teknologi Produksi: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Tantangan Desain: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Riset: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspirasi: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Durasi Proyek: 2020.01~2020.03 Shenzhen, China
Alur Operasi: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Anggota Tim: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang