Alienergy Electrolyte Water Kemasan Minuman oleh Genki Forest

Karya Alienergy Electrolyte Water Kemasan Minuman oleh Genki Forest adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

Alienergy Electrolyte Water Kemasan Minuman

oleh Genki Forest

Klien: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Desain

Tentang Alienergy Electrolyte Water Kemasan Minuman

Alienergy Electrolyte Water adalah desain kemasan untuk minuman fungsional tanpa gula dan tanpa kalori. Botolnya memiliki bentuk lurus dengan tepian yang dipotong rapi, menghadirkan tampilan modern dan sporty. Labelnya terbuat dari material semi transparan yang memperlihatkan cairan bening di dalamnya dan mengekspresikan karakter menghidrasi dari minuman tersebut. Area ruang kosong yang luas serta pilihan warna yang terbatas menyampaikan konsep minimalis dan murni. Material label menggunakan OPS, pengganti PVC yang dapat didaur ulang. Minuman itu sendiri tidak mengandung pewarna makanan.

Pengakuan

Tentang A' Design Award Perunggu

Alienergy Electrolyte Water Kemasan Minuman adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Alienergy Electrolyte Water Kemasan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Alienergy Electrolyte Water Kemasan Minuman memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Dimensi & Kemasan: Width 65mm x Depth 65mm x Height 185mm
Tag: Branding, Packaging, bottle, 3D, water
Teknologi Produksi: The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Tantangan Desain: The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Riset: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasi: Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Durasi Proyek: The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Alur Operasi: Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Paten: Label Patent:202030514752.6 , 2020, China.
Anggota Tim: Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Kredit Gambar: Creator: Gang Wang