Smoked Trout Kemasan Makanan oleh Armeanu Creative Studio

Karya Smoked Trout Kemasan Makanan oleh Armeanu Creative Studio adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Smoked Trout Kemasan Makanan

oleh Armeanu Creative Studio

Klien: Valeputna

Pemenang A' Design Award Perak dalam Kategori Kemasan

29,133

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #119796

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Smoked Trout Kemasan Makanan

Smoked Trout adalah desain kemasan untuk produk ikan asap. Kemasan ini terbuat dari karton kraft dengan foil emas dan pernis selektif. Pola melingkar, bentuk gerbang abad pertengahan yang digunakan sebagai pola potong karton, serta segel emas merujuk pada tradisi, warisan budaya, dan bahan-bahan alami. Segel dan bentuk gerbang tersebut hadir di seluruh rangkaian produk untuk mengekspresikan kesinambungan. Kemasan yang telah dilipat berukuran 11,5 kali 25 sentimeter. Bentuknya yang ringkas memudahkan produk dimasukkan dan ditutup, sekaligus menyederhanakan penyimpanan, pengangkutan, dan penataan di rak.

Pengakuan

Tentang A' Design Award Perak

Smoked Trout Kemasan Makanan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Smoked Trout Kemasan Makanan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Smoked Trout Kemasan Makanan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensi & Kemasan: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tag: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teknologi Produksi: The packaging is made of kraft carton, has golden folio and selective varnishing.
Tantangan Desain: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Riset: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirasi: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Durasi Proyek: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Alur Operasi: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Paten: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Anggota Tim: Armeanu Ana
Armeanu Catalin
Kredit Gambar: Main Image and optional images - Armeanu Creative Studio SRL - Romania