Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras oleh Choulsoon Park

Karya Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras oleh Choulsoon Park adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras

oleh Choulsoon Park

Klien: Soongraphic

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #120168

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Desain

Tentang Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras

Daejeon Bruce Rice Cake Redesign adalah desain kemasan untuk produk kue beras yang dijual oleh sebuah perusahaan kembang gula di kawasan Daejeon. Grafis sembilan landmark utama Daejeon dicetak pada kemasan, sehingga pembeli memperoleh informasi wisata lokal bersama dengan produknya. Rangkaian produk dibagi menjadi tiga seri berdasarkan rasa, dan setiap seri menggunakan warna alami dari bahan utamanya untuk menggambarkan cita rasa tersebut. Nama produk ditampilkan dalam bahasa Korea dan Inggris. Kertas tebal digunakan sehingga kemasan dapat diposisikan berdiri maupun terbaring datar dan tidak mudah rusak.

Pengakuan

Tentang A' Design Award Perunggu

Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensi & Kemasan: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tag: Illustration, Graphic, Design, Package
Teknologi Produksi: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Tantangan Desain: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Riset: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspirasi: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Durasi Proyek: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Alur Operasi: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Anggota Tim: Individual