Yanjing White Beer Kemasan Bir oleh Gen Xu and Feihu Han

Karya Yanjing White Beer Kemasan Bir oleh Gen Xu and Feihu Han adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

Yanjing White Beer Kemasan Bir

oleh Gen Xu and Feihu Han

Klien: Beijing Yanjing Brewery Co.,Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #120520

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Yanjing White Beer Kemasan Bir

Yanjing White Beer adalah desain kemasan untuk bir dalam botol dan kaleng. Grafisnya memadukan referensi budaya Tiongkok dan Jerman, dengan warna-warna yang terinspirasi dari seragam sepak bola Jerman serta gambar malt dan hop sebagai penghormatan kepada Jerman, negara asal bir putih. Panel judul berbentuk perisai menonjolkan nama produk sekaligus menjaga keseimbangan tata letak. Ukuran kaleng disesuaikan dengan telapak tangan rata-rata agar nyaman digenggam, sementara botol yang meruncing dapat dipegang pada ketinggian mana pun. Botolnya terbuat dari kaca yang dapat didaur ulang dan kalengnya dari aluminium yang dapat didaur ulang.

Pengakuan

Tentang A' Design Award Perunggu

Yanjing White Beer Kemasan Bir adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Yanjing White Beer Kemasan Bir diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Yanjing White Beer Kemasan Bir memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensi & Kemasan: 67.4*67.4*248mm, 54*54*170mm
Tag: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Teknologi Produksi: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Tantangan Desain: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Riset: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspirasi: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Durasi Proyek: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Alur Operasi: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Anggota Tim: Feihu Han
Gen Xu
Da Wu