Evershine Kemasan Produk oleh Wanling Yan

Karya Evershine Kemasan Produk oleh Wanling Yan adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

Evershine Kemasan Produk

oleh Wanling Yan

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

9,723

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #123488

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Evershine Kemasan Produk

Evershine adalah kemasan yang dirancang untuk penguat aroma cucian yang digunakan bersamaan dengan proses pencucian. Botolnya berbentuk menyerupai sehelai pakaian, merujuk pada perhatian yang diberikan terhadap pakaian keluarga. Permukaan putih dan bentuknya yang sederhana membuat tujuan produk langsung terlihat jelas pada pandangan pertama serta sesuai dengan selera rumah tangga muda. Wadahnya terbuat dari polietilena berdensitas tinggi, kedap udara dan tidak tembus pandang, sehingga membatasi penguapan wewangian dan memperpanjang masa simpan. Tutupnya juga berfungsi sebagai gelas takar berkapasitas sekitar 15 gram. Empat varian aroma dibedakan melalui keselarasan warna butiran, pita, dan huruf pada kemasan.

Pengakuan

Tentang A' Design Award Perunggu

Evershine Kemasan Produk adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Evershine Kemasan Produk diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Evershine Kemasan Produk memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensi & Kemasan: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Tag: Laundry companion, fragrance beads, personal care, environmental protection, simple
Teknologi Produksi: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Tantangan Desain: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Riset: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspirasi: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Durasi Proyek: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Alur Operasi: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Anggota Tim: He Xiao
WanLing Yan