Karya Ying Hua Qing Su Kemasan oleh Jin Zhang adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Ying Hua Qing Su Kemasan

oleh Jin Zhang

Klien: Ying Hua Qing Su

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Ying Hua Qing Su Kemasan

Bagian depan kotak kado ditutupi dengan bunga sakura, serasi dengan bangunan landmark di Wuhan, menunjukkan vitalitas musim semi dan karakteristik lokal. Burung layang-layang dengan surat cinta memberikan gambaran emosi romantis, karakter tahun 1990-an menambah kesan retro, menonjolkan karakteristik pengerjaan merek yang berusia seabad. Desain kotak bagian dalam dapat dilipat dengan cerdik menjadi bentuk bunga sakura, yang serasi dengan kotak dasar danau yang berwarna biru, membentuk perasaan estetis bunga Sakura yang jatuh di danau.

Pengakuan

Tentang A' Design Award Perunggu

Ying Hua Qing Su Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ying Hua Qing Su Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ying Hua Qing Su Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensi & Kemasan: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tag: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Teknologi Produksi: Coated paper with gray board, hot Blue Gold
Tantangan Desain: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Riset: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspirasi: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Durasi Proyek: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Alur Operasi: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Anggota Tim: Designer:Jin Zhang
Illustrator:Ru Jun