Karya Xiaoxiancao Kantong Teh oleh Jin Zhang adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Xiaoxiancao Kantong Teh

oleh Jin Zhang

Klien: Xiao xian cao

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Desain

Tentang Xiaoxiancao Kantong Teh

Melalui studi tentang asal usul kantong teh, perancang menentukan cerita di Dinasti Tang, dan menjadikan minum teh dengan lengan menutupi mulut sebagai ekspresi visual utama agar lebih banyak orang mengenal dan menyukai teh dengan cara yang lebih menarik. Di bagian belakang, tulisan "teh" digunakan untuk menyampaikan kategori dan meningkatkan rasa kualitas. Kantong teh kecil menggunakan kantong aluminium foil dengan kemasan kecil independen, yang nyaman untuk dibawa dan diminum konsumen.

Pengakuan

Tentang A' Design Award Perunggu

Xiaoxiancao Kantong Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Xiaoxiancao Kantong Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Xiaoxiancao Kantong Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensi & Kemasan: Box size285mm*100mm*35mmPackage content3g*10
Tag: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknologi Produksi: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Tantangan Desain: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Riset: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasi: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Durasi Proyek: It will be designed in August 2020 and put on the market in September 2020
Alur Operasi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Anggota Tim: Designer:Jin Zhang