The Treasure of Zbojniks Label Botol oleh Sasha Sharavarau

Karya The Treasure of Zbojniks Label Botol oleh Sasha Sharavarau adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2022

The Treasure of Zbojniks Label Botol

oleh Sasha Sharavarau

Klien: St. Nicolaus (client company); Zbojnicka (brand)

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #127368

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang The Treasure of Zbojniks Label Botol

The Treasure of Zbojniks adalah desain label untuk distilat buah Zbojnicka. Dalam bahasa Slovakia, Zbojnicka berarti milik seorang Zbojnik. Zbojnik adalah para perampok yang turut serta dalam pemberontakan melawan perbudakan tanah (serfdom), dan masyarakat percaya bahwa mereka menyembunyikan harta karun di pegunungan Slovakia. Label ini menampilkan distilat tersebut sebagai harta karun para Zbojnik. Gunung Velky Rozsutec digambarkan di bagian atas, sementara ornamen-ornamen khas Slovakia dari berbagai wilayah membingkai keseluruhan desain. Ilustrasi bergaya ukiran dicetak dalam dua warna di atas kertas krem matte bertekstur lembut. Nama produk diaplikasikan dengan emboss berwarna emas.

Pengakuan

Tentang A' Design Award Emas

The Treasure of Zbojniks Label Botol adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. The Treasure of Zbojniks Label Botol diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. The Treasure of Zbojniks Label Botol menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensi & Kemasan: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tag: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Teknologi Produksi: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Tantangan Desain: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspirasi: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Durasi Proyek: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Alur Operasi: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Anggota Tim: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Kredit Gambar: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)