Fragrance Gallery Desain Interior Ritel oleh Yuan Jiang and Chen Song

Karya Fragrance Gallery Desain Interior Ritel oleh Yuan Jiang and Chen Song adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2022

Fragrance Gallery Desain Interior Ritel

oleh Yuan Jiang and Chen Song

Klien: SODA Architects

Pemenang A' Design Award Perak dalam Kategori Interior

18,416

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #128567

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Fragrance Gallery Desain Interior Ritel

Fragrance Gallery adalah interior ritel untuk sebuah merek parfum di Beijing dengan luas 314 meter persegi. Ruang ini ditata layaknya galeri seni, bukan sebagai toko konvensional. Pintu masuknya dibangun dari sekitar 5.000 botol parfum daur ulang, membentuk struktur media yang berubah warna sepanjang siang dan malam. Di aula utama, bidang lengkung sepanjang 20 meter menampilkan proyeksi digital berupa tekstur parfum serta informasi mengenai sejarah dan bahan baku. Desain ini memadukan unsur visual, suara, aroma, dan interaktif, serta memandu pengunjung menyusuri tur mandiri.

Pengakuan

Tentang A' Design Award Perak

Fragrance Gallery Desain Interior Ritel adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Fragrance Gallery Desain Interior Ritel diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fragrance Gallery Desain Interior Ritel adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensi & Kemasan: 314 Square Meters
Tag: Media space, Media integrated store, Digital installation, Fragrance gallery
Teknologi Produksi: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Tantangan Desain: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Riset: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspirasi: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Durasi Proyek: The project started in August 2019 and finished in October 2020 in Beijing.
Alur Operasi: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Anggota Tim: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Kredit Gambar: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui