Secret Exhibition Aula Pameran Merchandise oleh Yuan Jiang and Chen Song

Karya Secret Exhibition Aula Pameran Merchandise oleh Yuan Jiang and Chen Song adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

BesiInterior· 2022

Secret Exhibition Aula Pameran Merchandise

oleh Yuan Jiang and Chen Song

Klien: SODA Architects

Pemenang A' Design Award Besi dalam Kategori Interior

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Tentang Secret Exhibition Aula Pameran Merchandise

Secret Exhibition adalah aula pameran merchandise yang dirancang untuk Museum Nasional Tiongkok. Ruang seluas 460 meter persegi ini memadukan seni digital dengan estetika Tiongkok yang diwarisi dari generasi ke generasi. Bilik-bilik menyerupai pulau dengan bentuk yang mengalir menampilkan produk budaya dan kreatif, sehingga pengunjung menyusuri barang-barang tersebut seperti menikmati sebuah pameran alih-alih sebuah toko. Permukaan media yang dikustomisasi menghubungkan permukaan fisik dengan antarmuka virtual, sementara program augmented reality menambahkan lapisan digital paralel. Tujuh benda pameran terpilih menjadi inspirasi bagi aliran sungai karakter Tiongkok yang bergerak dan ditayangkan pada sebuah layar.

Pengakuan

Tentang A' Design Award Besi

Secret Exhibition Aula Pameran Merchandise adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Secret Exhibition Aula Pameran Merchandise diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Secret Exhibition Aula Pameran Merchandise dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensi & Kemasan: 460 square meters
Tag: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Teknologi Produksi: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Tantangan Desain: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Riset: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspirasi: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Durasi Proyek: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Alur Operasi: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Anggota Tim: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Kredit Gambar: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai