Karya Butterfly Acrobat Label Botol Anggur oleh Ximena Ureta adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.
PerakKemasan· 2022
Butterfly Acrobat Label Botol Anggur
oleh Ximena Ureta
Klien: CCL Label
Pemenang A' Design Award Perak dalam Kategori Kemasan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #129605Desain
Tentang Butterfly Acrobat Label Botol Anggur
Butterfly Acrobat adalah label melingkar untuk sebuah botol anggur Chili. Desainnya menampilkan seorang perempuan yang terbang dalam sebuah pertunjukan sirkus, dikelilingi oleh kupu-kupu. Grafisnya memadukan citra sirkus dengan bunga dan buah yang disebutkan dalam catatan pencicipan (tasting notes). Label ini berukuran 14 kali 11 sentimeter dan dicetak pada kertas berperekat sendiri dengan tekstur perak mutiara. Pencetakan dilakukan dalam enam warna dengan teknologi digital, dan sentuhan akhirnya meliputi foil emas, relief mekanis, serta pernis semi-kilap. Kertasnya bersertifikat pengelolaan hutan yang bertanggung jawab.
Pengakuan
Tentang A' Design Award Perak
Butterfly Acrobat Label Botol Anggur adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Butterfly Acrobat Label Botol Anggur diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Butterfly Acrobat Label Botol Anggur adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
- Dimensi & Kemasan
- Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule - Tag
- Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
- Teknologi Produksi
- Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
- Tantangan Desain
- The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
- Riset
- The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
- Inspirasi
- Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
- Durasi Proyek
- This project began in July 2020 in Santiago, Chile and culminated in June 2021
- Alur Operasi
- This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
- Anggota Tim
- Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas - Kredit Gambar
- Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta
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