Shuanghui Rebrand Kemasan Sosis oleh Tiger Pan

Karya Shuanghui Rebrand Kemasan Sosis oleh Tiger Pan adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Shuanghui Rebrand Kemasan Sosis

oleh Tiger Pan

Klien: Shuanghui Group

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

16,948

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #130897

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Shuanghui Rebrand Kemasan Sosis

Shuanghui Rebrand adalah desain kemasan untuk produk ham matang yang dijual di Tiongkok. Perancangan ulang ini mempertahankan elemen merek aslinya dan mengganti gambar berpiksel dengan grafis geometris, sehingga kemasan dapat dikenali dari kejauhan. Tampilan produk dari berbagai sudut dan dalam berbagai kombinasi disederhanakan menjadi bentuk-bentuk membulat. Tiga kelompok warna cerah membedakan setiap varian rasa. Tata letak informasi yang jelas serta sistem seri yang menyatu membantu pembeli menemukan produk yang diinginkan dengan cepat. Huruf merek yang baru mengikuti lengkungan yang lembut.

Pengakuan

Tentang A' Design Award Perunggu

Shuanghui Rebrand Kemasan Sosis adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Shuanghui Rebrand Kemasan Sosis diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Shuanghui Rebrand Kemasan Sosis memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensi & Kemasan: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tag: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teknologi Produksi: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tantangan Desain: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Riset: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspirasi: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Durasi Proyek: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Anggota Tim: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Kredit Gambar: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu