Gregory Donut Kemasan Donat oleh Stora Enso China Packaging

Karya Gregory Donut Kemasan Donat oleh Stora Enso China Packaging adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Gregory Donut Kemasan Donat

oleh Stora Enso China Packaging

Klien: Stora Enso China Packaging

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #130936

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Gregory Donut Kemasan Donat

Gregory Donut adalah desain kemasan berbahan dasar kertas untuk donat yang dijual sebagai makanan bawa pulang. Seluruh kertas yang terlihat berkualitas food contact grade. Selongsongnya terbuat dari kertas FBB berkekuatan tinggi, dilapisi vernis matt berbahan dasar air yang melindungi tinta, serta dicetak dengan tinta kedelai food grade. Struktur rotasi sembilan puluh derajat memungkinkan pengemas membentuk kotak dengan cepat, sehingga kemasan dapat dikirim dalam kondisi datar. Setiap kotak memuat enam donat, dan dua ukuran pegangan selongsong sesuai untuk enam atau dua belas buah. Grafis biru navy dengan ilustrasi donat dan gandum membangkitkan nuansa budaya pelaut.

Pengakuan

Tentang A' Design Award Perunggu

Gregory Donut Kemasan Donat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Gregory Donut Kemasan Donat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Gregory Donut Kemasan Donat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensi & Kemasan: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tag: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Teknologi Produksi: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Tantangan Desain: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Riset: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspirasi: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Durasi Proyek: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Alur Operasi: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Paten: Structure utility model patent copyright belongs to Stora Enso China Packaging
Anggota Tim: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li