Karya Science is O2 Buku Teks Sekolah oleh Jaehun Kim adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Pendidikan, Alat Bantu Mengajar dan Konten Pelatihan.
EmasPendidikan· 2022
Science is O2 Buku Teks Sekolah
oleh Jaehun Kim
Klien: Visang
Pemenang A' Design Award Emas dalam Kategori Pendidikan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #131223Desain
Tentang Science is O2 Buku Teks Sekolah
Science is O2 adalah serangkaian buku teks sains sekolah untuk siswa sekolah dasar, sekolah menengah pertama, dan sekolah menengah atas. Setiap sampul memuat kode QR berbentuk kunci yang terhubung ke informasi buku teks, promosi, dan video sains. Kode QR lainnya ditempatkan di samping elemen-elemen utama di dalam buku, memberikan akses ke video eksperimen dan soal-soal tambahan. Lapisan matte, grafis epoksi, dan sentuhan akhir mengilap menciptakan efek semi tiga dimensi yang hidup. Sudut-sudutnya dibuat membulat agar lebih aman saat digunakan, dan tautan digitalnya memperluas pembelajaran melampaui halaman cetak.
Pengakuan
Tentang A' Design Award Emas
Science is O2 Buku Teks Sekolah adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Science is O2 Buku Teks Sekolah diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Science is O2 Buku Teks Sekolah menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensi & Kemasan
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tag
- workbook, science, O2, QR Code
- Teknologi Produksi
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Tantangan Desain
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Riset
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspirasi
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Durasi Proyek
- Launched in Korea in September 2021
- Alur Operasi
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Anggota Tim
- Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO - Kredit Gambar
- Visang Creative Design Lab, 20121
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