Amaro Toko Gaya Hidup oleh Leticia Nobell

Karya Amaro Toko Gaya Hidup oleh Leticia Nobell adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2022

Amaro Toko Gaya Hidup

oleh Leticia Nobell

Klien: Amaro

Pemenang A' Design Award Perak dalam Kategori Interior

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Desain

Tentang Amaro Toko Gaya Hidup

Toko fisik Amaro yang baru mencerminkan merek gaya hidup yang menjadi destinasi, menghubungkan wanita dengan fesyen, desain, teknologi, kecantikan, dan kesehatan dalam berbagai kategori dalam tata letak yang berubah-ubah. Lekuk tubuh dan garis feminin seorang wanita, kesederhanaan bahan baku dan integrasi alam menginspirasi desain ini, di mana klien akan merasa diterima dan terhibur dalam ruang yang sekaligus minimalis dan kaya, berteknologi dan nyaman. modern dan hangat, mengubah hal-hal yang berlawanan menjadi saling melengkapi.

Pengakuan

Tentang A' Design Award Perak

Amaro Toko Gaya Hidup adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Amaro Toko Gaya Hidup diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Amaro Toko Gaya Hidup adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensi & Kemasan: Total floor area is 1300 square meters
Tag: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknologi Produksi: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Tantangan Desain: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Riset: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspirasi: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Durasi Proyek: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Alur Operasi: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Anggota Tim: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Kredit Gambar: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso