Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau oleh Shoichiro Takei and Eriko Kunikata

Karya Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau oleh Shoichiro Takei and Eriko Kunikata adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2022

Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau

oleh Shoichiro Takei and Eriko Kunikata

Klien: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Desain

Tentang Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau

Kagoshima Shinsen Cha adalah kemasan untuk teh hijau dalam botol yang diproduksi di Kagoshima, Jepang. Label menggunakan warna putih sebagai warna dasar, sehingga warna hijau tehnya terlihat jelas. Dua bentuk daun teh yang sederhana serta warna-warna tradisional Jepang ditempatkan pada label. Logonya menyatukan inisial produsen, gunung berapi Sakurajima, serta huruf T, E, dan A dalam satu karakter Kanji. Aksara Hiragana digunakan pada nama produk untuk menghadirkan nuansa Jepang. Desain yang sama diterapkan pada kotak pengiriman, spanduk, poster, dan selebaran.

Pengakuan

Tentang A' Design Award Besi

Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Kagoshima Shinsen Cha Kemasan Minuman Teh Hijau dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Dimensi & Kemasan: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Tag: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teknologi Produksi: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Tantangan Desain: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Riset: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Inspirasi: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Durasi Proyek: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Alur Operasi: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Paten: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Anggota Tim: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Kredit Gambar: Hiroki Ogusu (Photo)