Better Bodies Hi Identitas Merek oleh Takahiro Eto

Karya Better Bodies Hi Identitas Merek oleh Takahiro Eto adalah pemenang yang sangat dihormati dari 2022 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PlatinumGrafis· 2022

Better Bodies Hi Identitas Merek

oleh Takahiro Eto

Klien: Better Bodies Hi

Pemenang A' Design Award Platinum dalam Kategori Grafis

2,638,834

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #133445

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Better Bodies Hi Identitas Merek

Better Bodies Hi adalah identitas merek untuk sebuah studio kebugaran. Identitas ini dibangun dari sebuah tipografi yang bertransformasi dalam tiga tahap. Seiring pengunjung bergerak dari area resepsionis menuju area latihan, huruf-huruf pada penanda menjadi semakin tebal dan besar. Gaya paling tipis digunakan secara terbatas di area resepsionis untuk menciptakan suasana yang tenang. Gaya paling tebal digunakan di area latihan dengan ketinggian lebih dari satu meter. Tipografi ini diterapkan pada logo, situs web, sistem penanda, dan berbagai materi cetak. Perubahan bentuk huruf tersebut membantu pengguna mempersiapkan tubuh dan pikiran untuk berolahraga secara bertahap.

Pengakuan

Tentang A' Design Award Platinum

Better Bodies Hi Identitas Merek adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Better Bodies Hi Identitas Merek menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Better Bodies Hi Identitas Merek adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensi & Kemasan: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tag: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teknologi Produksi: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Tantangan Desain: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspirasi: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Durasi Proyek: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Alur Operasi: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Anggota Tim: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima