DamoWang Taurine Energy Drink Kemasan Minuman Berenergi oleh Chi Forest

Karya DamoWang Taurine Energy Drink Kemasan Minuman Berenergi oleh Chi Forest adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

DamoWang Taurine Energy Drink Kemasan Minuman Berenergi

oleh Chi Forest

Klien: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang DamoWang Taurine Energy Drink Kemasan Minuman Berenergi

DamoWang Taurine Energy Drink adalah minuman fungsional yang disajikan dalam kaleng besi berukuran 250 mililiter. Kaleng ini berdimensi 65,6 kali 91,8 milimeter dan dibuat dengan cetak transparan berkilau tinggi pada permukaan logam. Ilustrasinya menampilkan sosok yang terinspirasi oleh Chiyou, seorang pendekar dalam mitologi Tiongkok, disertai gestur jempol terangkat yang menyiratkan kekuatan dan rasa percaya diri. Minuman ini mengandung ginseng dan goji berry Tiongkok, herbal tradisional yang digunakan untuk memulihkan vitalitas. Kaleng logam yang familier ini mudah digenggam dan cepat menjadi dingin.

Pengakuan

Tentang A' Design Award Perunggu

DamoWang Taurine Energy Drink Kemasan Minuman Berenergi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. DamoWang Taurine Energy Drink Kemasan Minuman Berenergi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. DamoWang Taurine Energy Drink Kemasan Minuman Berenergi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensi & Kemasan: 65.6mm x 91.8mm
Tag: Branding, Packaging, Chinese National Tide
Teknologi Produksi: High gloss iron transparent printing can on iron cans.
Tantangan Desain: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Riset: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirasi: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Durasi Proyek: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Alur Operasi: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Anggota Tim: Yushu Zhang, Yiqun Tang
Kredit Gambar: Yushu Zhang, Yiqun Tang