Sugar of Wagu Kemasan Permen oleh Jie Yang

Karya Sugar of Wagu Kemasan Permen oleh Jie Yang adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Sugar of Wagu Kemasan Permen

oleh Jie Yang

Klien: Decelent

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

12,122

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #136068

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Sugar of Wagu Kemasan Permen

Sugar of Wagu adalah desain kemasan untuk permen tradisional yang dibuat dari biji bayam-bijian (grain amaranth) di Hubei, Tiongkok. Permen ini merupakan hidangan khas lokal masyarakat Tujia. Cangkang kertas kerasnya dicetak dalam keadaan datar lalu dilipat menjadi bentuk seekor macan, dan permen-permennya tersimpan di dalam perut yang berwarna-warni. Seluruh warna berasal dari motif brokat Tujia dan diekstraksi dari tumbuhan lokal. Pigmen alami ini memudar setelah sekitar satu tahun, sehingga kemasan tersebut kembali ke alam. Desain ini bertujuan memperkenalkan produk khas daerah yang kurang dikenal agar menjadi akrab bagi publik yang lebih luas.

Pengakuan

Tentang A' Design Award Perunggu

Sugar of Wagu Kemasan Permen adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sugar of Wagu Kemasan Permen diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sugar of Wagu Kemasan Permen memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensi & Kemasan: Length: about 15cm width: About 8cm height: About 20cm
Tag: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Teknologi Produksi: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Tantangan Desain: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Riset: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspirasi: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Durasi Proyek: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Alur Operasi: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Anggota Tim: JieYang