Bank of England Fotografi oleh Matteo Ruisi

Karya Bank of England Fotografi oleh Matteo Ruisi adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Fotografi dan Manipulasi Foto.

PerungguFotografi· 2022

Bank of England Fotografi

oleh Matteo Ruisi

Klien: Bank of England

Pemenang A' Design Award Perunggu dalam Kategori Fotografi

31,150

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #139565

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Bank of England Fotografi

Salah satu fungsi Bank of England adalah mencetak uang kertas. Uang kertas Pound Sterling Inggris memiliki berbagai fitur yang membuatnya unik. Fotografi uang kertas ini diperkenalkan sebagai bagian dari proyek identitas visual yang lebih luas, namun uang kertas hanya dapat direproduksi dengan mengikuti regulasi yang ketat. Foto-foto yang diambil dengan lensa makro menggambarkan fitur keamanan, tokoh-tokoh, dan keindahan desainnya. Gambar-gambar telah dikelompokkan ke dalam 3 kategori: kelompok uang kertas, detail, dan abstrak.

Pengakuan

Tentang A' Design Award Perunggu

Bank of England Fotografi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Bank of England Fotografi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Bank of England Fotografi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensi & Kemasan: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tag: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Teknologi Produksi: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Tantangan Desain: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Riset: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspirasi: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Durasi Proyek: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Alur Operasi: Images for branded photography can be used on digital and print applications.
Paten: Bank of England
Anggota Tim: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Kredit Gambar: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell