Koch's Meerrettich Rebranding oleh Wolkendieb Design Agency

Karya Koch's Meerrettich Rebranding oleh Wolkendieb Design Agency adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Koch's Meerrettich Rebranding

oleh Wolkendieb Design Agency

Klien: KOCHS Meerrettich & Feinkost GmbH

Pemenang A' Design Award Perak dalam Kategori Kemasan

27,046

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #140491

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Koch's Meerrettich Rebranding

Motto kembali ke akar, saat ini menaklukkan industri makanan. Sayuran akar kuno, termasuk lobak, saat ini sangat populer. Untuk menghidupkan kembali merek di rak, Wolkendieb meluncurkan kembali identitas merek dan portofolio kemasan Kochs. Logo dimodernisasi menjadi lebih berani dan lebih terlihat. Desain baru berfokus pada penggambaran bahan-bahan alami yang belum diproses dan resep bersih tanpa aditif atau konservatif. Segar dari lapangan langsung ke konsumen: disiapkan langsung, sederhana dan penuh cinta!

Pengakuan

Tentang A' Design Award Perak

Koch's Meerrettich Rebranding adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Koch's Meerrettich Rebranding diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Koch's Meerrettich Rebranding adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensi & Kemasan: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tag: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Teknologi Produksi: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Tantangan Desain: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Riset: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirasi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Durasi Proyek: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Alur Operasi: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Anggota Tim: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen