Gui Ba Fang Kemasan Baijiu oleh Yanhui Zhang

Karya Gui Ba Fang Kemasan Baijiu oleh Yanhui Zhang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Gui Ba Fang Kemasan Baijiu

oleh Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Gui Ba Fang Kemasan Baijiu

Gui Ba Fang adalah desain kemasan untuk minuman keras baijiu asal Tiongkok. Desainnya mengacu pada seni dan sejarah Dinasti Tang. Temanya terinspirasi dari kisah kaisar Tang yang menyambut tamu dari berbagai negeri. Kaligrafi tradisional, seni ukir stempel, dan motif fresko Dunhuang diterapkan pada kotak hadiah serta botolnya. Botol keramik bersegi delapan melambangkan sambutan dari segala penjuru. Di dalam kotak, terdapat ilustrasi yang menggambarkan sang kaisar menjamu para tamu. Kotak dan botolnya dapat disimpan dan digunakan kembali sebagai benda dekoratif.

Pengakuan

Tentang A' Design Award Perunggu

Gui Ba Fang Kemasan Baijiu adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Gui Ba Fang Kemasan Baijiu diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Gui Ba Fang Kemasan Baijiu memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensi & Kemasan: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tag: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Teknologi Produksi: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Tantangan Desain: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Riset: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspirasi: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Durasi Proyek: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Alur Operasi: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Kredit Gambar: Zhang Yanhui
Zhang Xintong
Wang shijie