Dragon Boat Festival Kotak Hadiah Camilan oleh Yanhui Zhang

Karya Dragon Boat Festival Kotak Hadiah Camilan oleh Yanhui Zhang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Dragon Boat Festival Kotak Hadiah Camilan

oleh Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Dragon Boat Festival Kotak Hadiah Camilan

Dragon Boat Festival adalah kotak hadiah camilan yang diciptakan untuk sebuah perayaan tradisional Tiongkok. Desainnya menampilkan pemandangan megah perayaan kerajaan kuno, digambarkan dengan gaya cetak kayu rakyat tradisional. Kotak ini dibuat dengan teknik pembuatan pelat industri dan dilapisi kain berwarna biru langit. Garis-garis keemasan mempertegas detail gambar, dan sebuah pelat logam berwarna emas ditempatkan di atas kertas emas pada bagian tengah. Kotak ini terbuka ke dua arah berlawanan. Enam kotak panjang tertata di dalamnya dalam dua lapisan dan dapat disatukan menjadi satu gulungan atau ditampilkan secara terpisah.

Pengakuan

Tentang A' Design Award Perunggu

Dragon Boat Festival Kotak Hadiah Camilan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dragon Boat Festival Kotak Hadiah Camilan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dragon Boat Festival Kotak Hadiah Camilan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensi & Kemasan: Box size: 400mm long, 293mm wide, 153mm high
Tag: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Teknologi Produksi: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Tantangan Desain: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Riset: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspirasi: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Durasi Proyek: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Alur Operasi: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Kredit Gambar: Li An