Tsingtao 9 Degrees Kemasan Bir oleh Jin Zhang

Karya Tsingtao 9 Degrees Kemasan Bir oleh Jin Zhang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Tsingtao 9 Degrees Kemasan Bir

oleh Jin Zhang

Klien: Tsingtao Beer

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #144952

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Warna

Desain

Tentang Tsingtao 9 Degrees Kemasan Bir

Bir Tsingtao adalah salah satu merek bir paling terkenal di Tiongkok. Atas dasar menonjolkan merek, sisi merek perlu menunjukkan ciri khas daerah masing-masing provinsi. Perancang menggunakan "Yellow Crane Tower" untuk menunjukkan ciri-ciri lokal. Selain itu, Xiangyun, Derek, dan kemacetan "Bulu Phoenix" (Hubei sangat menyukai Phoenix) membuat keseluruhan gambar lebih fleksibel; Pada saat yang sama, soroti "9 derajat", titik penjualan terbesar produk, untuk mempromosikan penjualan secara efektif.

Pengakuan

Tentang A' Design Award Perunggu

Tsingtao 9 Degrees Kemasan Bir adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Tsingtao 9 Degrees Kemasan Bir diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Tsingtao 9 Degrees Kemasan Bir memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensi & Kemasan: Width 65mm x Depth 65mm x Height 265mm
Tag: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknologi Produksi: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Tantangan Desain: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Riset: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirasi: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Durasi Proyek: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Alur Operasi: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Paten: Intellectual property/patents/copyrights owned by Tsingtao Brewery