Funaging Pendaftaran Kelas Ramah Lansia oleh Ting-Han Chen

Karya Funaging Pendaftaran Kelas Ramah Lansia oleh Ting-Han Chen adalah pemenang yang sangat dihormati dari 2023 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Meta, Strategis dan Layanan.

BesiLayanan· 2023

Funaging Pendaftaran Kelas Ramah Lansia

oleh Ting-Han Chen

Klien: Play Design Lab

Pemenang A' Design Award Besi dalam Kategori Layanan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #145605

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Funaging Pendaftaran Kelas Ramah Lansia

FunAging adalah layanan pendidikan yang menyediakan kelas aplikasi smartphone untuk mendukung dan memberdayakan lansia. Informasi kelas dibagikan kepada para lansia melalui Line, sebuah aplikasi sosial yang populer di kalangan lansia di Taiwan. Namun, banyak lansia menghadapi tantangan saat mencoba mendaftar kelas di Line karena antarmukanya tidak ramah pengguna. Untuk mengatasi masalah ini, proyek ini menggunakan pemikiran desain layanan yang berpusat pada senior untuk meningkatkan proses pendaftaran kelas. Dengan melakukan diagnosis desain menyeluruh, kami mengidentifikasi dan mengatasi masalah pengalaman pengguna (UX).

Pengakuan

Tentang A' Design Award Besi

Funaging Pendaftaran Kelas Ramah Lansia adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Funaging Pendaftaran Kelas Ramah Lansia diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Funaging Pendaftaran Kelas Ramah Lansia dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimensi & Kemasan: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tag: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Teknologi Produksi: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Tantangan Desain: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Riset: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspirasi: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Durasi Proyek: The project started in June 2022 and finished in Dec 2022 in Taipei.
Alur Operasi: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.