Karya Shacheng Laojiao Kemasan oleh Wu Yao adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Shacheng Laojiao Kemasan

oleh Wu Yao

Klien: Huailai Great Wall Wine Marketing Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Shacheng Laojiao Kemasan

Dengan bentuk botol yang sama, botol tersebut memiliki dua warna: satu merah dan satu lagi kuning. Karakteristik pembuatan bir Shacheng yang alami dan ekologis tergambar di badan botol. Bahan baku pembuatan dan proses pembuatan bir dituangkan dalam benang emas putih yang digunakan untuk botol berwarna merah. Warna bagian bawah kotak luar adalah kuning dan merah. Inspirasi kuning berasal dari glasir kuning pada zaman Yongzheng pada Dinasti Qing dan inspirasi merah berasal dari merah Langyao pada zaman Kangxi.

Pengakuan

Tentang A' Design Award Perunggu

Shacheng Laojiao Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Shacheng Laojiao Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Shacheng Laojiao Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensi & Kemasan: 320mm x 285mm x 110mm
Tag: Packaging,Gift box，wine，Shacking,Old Cellar
Teknologi Produksi: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Tantangan Desain: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Riset: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspirasi: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Durasi Proyek: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Alur Operasi: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Anggota Tim: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao