Cense of Poem Kemasan Dupa oleh Wei-Hsuan Liu and Hsin-Hsuan OuYang

Karya Cense of Poem Kemasan Dupa oleh Wei-Hsuan Liu and Hsin-Hsuan OuYang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Cense of Poem Kemasan Dupa

oleh Wei-Hsuan Liu and Hsin-Hsuan OuYang

Klien: A Cense of Poem

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Cense of Poem Kemasan Dupa

Cense of Poem adalah desain kemasan untuk dupa batang. Kotaknya terbuat dari akrilik dengan ukiran laser. Kotak tembus cahaya dengan pembungkus matte ini mengekspresikan bentuk dan aliran asap. Warna-warna kotaknya selaras dengan warna dupa batang di dalamnya. Setiap kotak menampilkan desain grafis yang sesuai dengan aroma dupa di dalamnya. Tiga seri dalam warna kuning, biru kehijauan, dan ungu merujuk pada tanda koma, tanda hubung, dan tanda seru. Kemasan ini bertujuan menghadirkan pengalaman indrawi yang puitis dan penuh misteri.

Pengakuan

Tentang A' Design Award Perunggu

Cense of Poem Kemasan Dupa adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Cense of Poem Kemasan Dupa diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Cense of Poem Kemasan Dupa memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Dimensi & Kemasan: large 110mm*110mm*40mm
small 70mm*70mm*55mm
Tag: Incense, Poetic, Fragrance, Package, Brand Identity
Teknologi Produksi: The box is made of acrylic with laser engraving.
Tantangan Desain: There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
Riset: The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
Inspirasi: The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Durasi Proyek: The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
Alur Operasi: First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
Anggota Tim: Wei-Hsuan Liu
Hsin-Hsiu OuYang
Kredit Gambar: Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.